Hygge on the Road
The TechArt Rolf Benz Interior for the Porsche Cayenne: A great collaboration between Rolf Benz and TechArt.
The search for an individual sense of well-being isn’t only in fashion in your own home, it’s also been on the road for a long time – in the luxury car segment. Cars reflect its owner’s personality, sense of style and lifestyle. TechArt provides a finely-tuned interior and exterior design service for its customers, with the company’s most recent innovation: the “TechArt Interior ROLF BENZ”, developed exclusively for the Porsche Cayenne.
“In the preliminary stages, we attended the car showroom in Geneva to give us an idea of the current individualization concepts offered by our competitors. Inspired by the future vision of autonomous driving, the general trend in vehicle interiors is shifting away from sporty and technical statements towards a comfortable relaxation area. The Hygge wellness trend is catching on in our cars too. Translating the unmistakeable Rolf Benz look from living rooms to vehicle interiors was an incredibly exciting assignment. It was also extremely challenging.”, Tobias Beyer, TechArt Managing Director.
